Raise more money for the causes that matter.

A hockeystick is a sharp jump in growth after a long, flat stretch — and that's what we deliver for Democratic and progressive campaigns, committees, and causes: fresh, affinity-matched donor audiences for your texting and email programs, delivered ready to send.

A campaign text-to-donate conversation on a phone, with a rising gold fundraising trendline and data icons
Trusted by
44M
donor records
Digital Product of the Year
2025 Reed Awards
100%+
ROI in as little as 24 hours
Why "Hockeystick"

A hockeystick is a statistical pattern.

A hockeystick is a line-chart pattern that shows a sharp increase after a long period of modest change. It looks like, well, a hockey stick. It mirrors the best kind of grassroots fundraising: when supporters you've nurtured for months — or years — suddenly explode in enthusiasm. It's the right argument meeting the right audience. That's where we come in.

What we do

Three ways we grow your grassroots fundraising

We provide causes and candidates with unique audiences of true believers — sourced, modeled, and matched by issue, cause, and campaign affinity, then delivered for your texting and email programs.

Texting list rentals

Fully managed texting that raises now — and grows your list

Our fully managed texting program puts your ask in front of fresh, affinity-matched mobile audiences — sourced, sent, and handled end to end by our team. You get two wins from one program: a fast infusion of grassroots revenue today, and a larger owned donor list tomorrow as new supporters opt in.

See how rentals work →
  • Fully managed, end to end — we run the sourcing, sending & compliance
  • Raise fast — immediate revenue from fresh, high-affinity mobile audiences
  • One U.S. Senate campaign tripled its texting list and raised $620K in a single month.
Email list acquisition

Acquire new email donors who want to hear from you

Grow your email file with net-new donors our models flag as most likely to give to a cause like yours — fresh, high-intent prospects who open, click, and convert, so your acquisition spend pays for itself fast.

See acquisition in action →
  • Predictive modeling targets the donors most likely to give
  • Affinity-matched to your issue, cause & campaign
  • One large PAC saw 200%+ ROI in just two months.
Reactivation

Win back the supporters you already own

Your lapsed donors are your highest-value audience. We identify the supporters on your texting and email lists most likely to give again — and help you re-engage them across both channels.

See reactivation in action →
  • Works across both SMS and email
  • Propensity scoring on your existing donor file
  • A national committee won back 1 in 5 lapsed donors — recovering $1.4M in 90 days.

We're mission-driven engineers and data scientists working to democratize political fundraising.

Great grassroots data shouldn't belong only to the best-funded campaigns. We build the modeling and the audiences that let every aligned cause and candidate compete.

Meet the people behind Hockeystick →
"Hockeystick was an essential partner — they connected us with hundreds of thousands of donors and fueled our campaign."
Harry Dunn
Harry Dunn
Candidate for U.S. Congress · Maryland
100%+
return on investment in the first 24 hours
Hundreds
of organizations served
Most clients
return for additional services
Fully managed
a dedicated team runs every program end to end
Privacy-first
CCPA & TCPA compliant, responsible donor-data practices

Let's increase your fundraising, together.

Tell us about your program and we'll show you the audiences of true believers waiting to hear from you — for texting, email, or reactivation.

Let's connect →
Or email sales@hockeystick.win · No spam, ever.